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A secret service for 50 years, now to be publically launched on 1st October 2014

Award-winning Barton Wyatt Launches Private Office

Barton Wyatt, the prime multi award-winning Surrey estate agency, has been offering a concierge service to their clients since 1965, designed to fulfil the needs of international royal families, non-doms, celebrities and high net worth individuals who wanted more than "just an estate manager".

Over the past five decades, Barton Wyatt has further honed and developed this incredibly discreet and specialised service and today they launch their service under the name of Private Office as more and more clients seek this type of assistance.

James Wyatt, Partner of Barton Wyatt estate agents in Surrey and Head of Private Office explains,

"We have been fulfilling a concierge facility for clients for fifty years but as demand has risen, we felt it was time to give the service a separate identity and more credence.

"Our clients include those who hold properties all over the world but may only use their Surrey homes for one or two months of the year, whilst others may visit at weekends. Some live here all the time but want to enjoy their own time to the maximum. We sit in the background of these luxurious lifestyles ensuring that homes and households continue to run seamlessly whilst the client is here or away."

The Barton Wyatt Private Office offers a fully bespoke and customised service for clients although typical services include:

  • Recruiting and managing household staff, ensuring they are fulfilling their role both within the house and the grounds

  • Handling the utilities, ensuring best value and arranging maintenance of household equipment - this could be anything from swimming pools to whirlpools, kitchen and / or gym equipment, Wi-Fi, electronic gates and even internal lifts for both people and cars!

  • Undertaking basic "running of the house" errands from the dry cleaning through to servicing the cars, cleaning windows and chimneys

  • Arranging private transportation from limousine airport picks up through to private jets for national and international travel

  • Organising social gatherings from lavish children's birthday parties through to gastronomic luncheons for 100 guests plus

  • Assisting with finding suitable schools for off-spring - from pre-school to seniors, traditional English schooling and international schools, day or boarding

  • Re-opening the house upon a client's return includes a deep clean, fresh flowers and filling the multitude of fridges and freezers with food that is often quite specialist and pertains to country and culture

  • Closing the house upon a client's departure including once again a deep clean, laundering bedrooms, replacing any broken items during their stay and ensuring the house is safe and secure whilst they are away

James goes on to say:

"Wentworth and the surrounding area has a unique set of families who live here; many are from overseas, often of high standing or famous but almost exclusively they are all very wealthy. With wealth comes very high expectations and offering the Private Office is not something that we have taken lightly. Our staff must have exemplary customer service skills and an in-depth knowledge on how to make things happen seamlessly. Thankfully I have no hesitation in stating that we hold these skills and are looking forward to taking on more clients to assist them with running their households."

Needless to say the sky is the limit when it comes to the services on offer to members of Private Office. Time is often short for the rich jet set and despite an army of staff, having someone on the ground at the Surrey country mansion enables better planning and organisation. It is hard to organise dinner for 20 from Malibu or a champagne reception with a string quartet from Dubai. But with Private Office no job is too hard, the team have the know-how and the savvy to be on hand to make things happen on time and as requested.

Wyatt says:

"Clients sometimes need assistance with interior design which will all come under the Private Office banner. We are highly experienced with applying for planning for new extensions, assimilating quotes and ensuring work is carried out to the highest standard. We create new bathrooms and kitchens, re-design any room in the house, select new curtains, carpets and often furniture for our clients. No job is too big or too small."

The Private Office is available to client's who live in the vicinity of the Barton Wyatt Wentworth office in Virginia Water, Surrey. Prices are available on request but are generally calculated on the size of each property.

If you are entering an already saturated estate agency market, you need to get some new customers on your books and you need to it very quickly. As a new estate agency business you do not have a lot of time to start earning money.

It all starts with a well-planned business case and a very good marketing plan for acquiring some good customers. The marketing plan should definitely be supplemented with the personal network of people; including your friends, family, neighbors as well as the business contacts.

Here are some further ideas and guidelines that you may find in your search of new clients:

  • You should first determine your new estate agents' vision.Where are you realistically planning to be at the end of the first year, after 5 years and after 10 years? What would you like the market to associate your company with? Keep in mind that this can not be an exercise of "wishful thinking". It requires a lot of hard work and market research.

  • The next thing that you should do is to determine your target market. Research all the properties in your target geographical area so that you know exactly how the local property market is behaving. This will yield key data in shaping your marketing efforts.

  • Try and establish a suitable budget for marketing your business. You have got to ensure that you distribute your business cards. Distribute your business cards to your friends so that you are able to reach more and more people in the long run.

  • Now, you must advertise your business through newspapers and journals. TV advertising is also a great option for you to consider as it allows you to gain more and more popularity. Advertisements are the best things for you to gain more exposure for your business.

  • Do not forget the power of the internet. You can get reach a huge range of potential clients through the internet. Get yourself familiarised with the social networking strategies. If you are unaware of how to use Facebook or Twitter, brush up your skills on these. Find out how to best use the pay-per-click advertising. Understand how the Search Engine Optimisation can help your website.

These are some of the most interesting things that could help you find some brand new clients and to improve your business exposure. If you have any queries then you can consider talking to some of the experts in the industry.

Do remember that finding the right clients does not have to be complicated. Have a lot of fun while growing your new property business!

Barton Wyatt Letting Agents in Surrey provide a range of properties for sale in Virginia Water and the surrounding areas.

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